In 1909, Morgan opened a tailoring shop, selling coats, suits and dresses. While working in this shop he came upon a discover which brought about his first invention. He noticed that the needle of a sewing machine moved so fast that its friction often scorched the thread of the woolen materials. He thus set out to develop a liquid that would provide a useful polish to the needle, reducing friction. When his wife called him to dinner, he wiped the liquid from his hands onto a a piece of pony-fur cloth. When he returned to his workshop, he saw that the fibers on the cloth were now standing straight up. He theorized that the fluid had actually straightened the fibers. In order to confirm his theory, he decided to apply some of the fluid to the hair of a neighbor’s dog, an Airedale. The fluid straightened the dog’s hair so much, the neighbor, not recognizing his own pet, chased the animal away. Morgan then decided try the fluid on himself, to small portions of his hair at first, and then to his entire head. He was successful and had invented the first human-hair straightener. He marketed the product under the name the G. A. Morgan Hair Refining Cream and sold by his G. A. Morgan Refining Company, which became a very successful business.

In 1912, Morgan developed another invention, much different from his hair straightener. Morgan called it a Safety Hood and patented it as a Breathing Device, but the world came to know it as a Gas Mask. The Safety Hood consisted of a hood worn over the head of a person from which emanated a tube which reached near the ground and allowed in clean air. The bottom of the tube was lined with a sponge type material that would help to filter the incoming air. Another tube existed which allowed the user to exhale air out of the device. Morgan intended the device to be used “to provide a portable attachment which will enable a fireman to enter a house filled with thick suffocating gases and smoke and to breathe freely for some time therein, and thereby enable him to perform his duties of saving life and valuables without danger to himself from suffocation. The device is also efficient and useful for protection to engineers, chemists and working men who are obliged to breathe noxious fumes or dust derived from the materials in which they are obliged to work.”

The National Safety Device Company, with Morgan as its General Manager was set up to manufacture and sell the device and it was demonstrated at various exhibitions across the country. At the Second International Exposition of Safety and Sanitation, the device won first prize and Morgan was award a gold medal. While demonstrations were good for sales, the true test of the product would come only under real life circumstances.